Global Security Challenge

How to Pitch to a VC? Part II on Communications

Pitching your start-up company to a venture capitalist is a tough experience and its important for entrepreneurs to have a clear elevator-pitch when presenting to a VC, as we described in Part 1 of our series for "How to Pitch to a VC".

There is a funny, yet somehow very true blog by Guy Kawasaki about what a VC thinks about the things a startup says to him.  The overall lesson of his post is to communicate clearly about what you do.  Don't waste their time or your reputation with lines that make VCs want to cringe.

Two excerpts from Guy's article:

  1. Start-Up says: "I'm sure you are aware of the growing need for security. Web 2.0, Open Source, whatever."   Investor thinks: "If you're sure I'm aware, why are you telling me you're sure I'm aware."
  2. Start-Up says: "If you sign an NDA, I'll tell you my idea."    Investor thinks: "You are clueless. How can you not know that venture capitalists don't sign NDAs?"

This lesson is something we see time and time again when interacting with security startups.  If you want someone to invest in your company, take the time (or hire someone else to do it) to answer some fundamental questions about your company and then don't be shy about sharing this insight when you have the chance.

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